We want to do better. Not better than anyone else, but better than we (mankind) did up to now. What do we mean by that? People like us, living in Switzerland have a lot of privileges. But that wouldn't be fair if we didn't have more responsibility to make this world a better place and show others how to do it and be a role model for them. Sustainable garments that last for years are just the tip of the iceberg. Today it is almost impossible to know who sewed the TShirt we are wearing and to know how these people live. Our future goal is the know exactly that because we care about it. We want to run our own factory to be in touch with our producers constantly and to create a workmate-relationship.
A fair balance between sustainability, quality, ethnicity and price is found in every coordinate product.